UTM Parameter Generator for Meta (Facebook & Instagram) Ads

All dynamic URL macros supported by Meta Ads are available for selection in our URL builder.

Generate tailored UTM parameters for your ads on Facebook & Instagram. UTM tracking is a more GDPR-friendly alternative to cookie-based tracking. Meta supports a total of eight dynamic URL macros to pair with your UTM parameters. They're all available for selection in our UTM generator below. If you'd like to learn more about their purpose, head to our glossary of all macros supported by Meta Ads. Macros are placeholder values that get dynamically replaced by the designated value pertaining to the clicked ad. To learn more about macros, check out our guide on URL macros.

Select Ad Platform

Your Website

The full website URL, e.g. https://example.com

UTM Source

We recommend to use the dynamic site source name here

UTM Medium

e.g. cpc (for cost per click) or ppc (for pay per click)

UTM Campaign

For example the dynamic campaign ID or campaign name macro

UTM Term

The dynamic ad set name or ad set ID macro makes sense here

UTM Content

We recommend using the the dynamic ad ID macro

The companies responsible for developing the macros listed across this website may change their functionality at any time. We have no control over this and cannot guarantee the accuracy of any information regarding macros across this website.