Your knowledge base for URL & UTM macros

A collection of glossaries of all dynamic URL parameter values supported by the biggest advertising platforms such as Facebook (Meta), TikTok, Reddit, Snapchat & Pinterest Ads:

Make use of our free UTM generator!

Includes the supported URL macros of the big ad platforms, saving you the hazzle of handpicking them.

UTM Generator

Generate taylored tracking URLs for the ad marketplace of your choice. Includes URL macros supported by the popular advertising platforms.

New to the world of URL & UTM tracking?

Check out our free learning ressources on URL macros and UTM tracking in general!

URL Macro 101

Learn everything there is to know about URL macros.

UTM 101

The ultimate guide to UTM parameters & UTM tracking.

New to the world of URL & UTM tracking?

Check out our free learning ressources on URL macros and UTM tracking in general!

The companies responsible for developing the macros listed across this website may change their functionality at any time. We have no control over this and cannot guarantee the accuracy of any information regarding macros across this website.