On this page you'll not only find an overview of all macros available for Snapchat's advertising platform, but you'll also find an explanation as to what purpose they serve. If you're unfamiliar with the topic of URL macros, this guide is a good place to start your journey to successful ad tracking via UTM parameters.
Aa
Pulls the respective ad's ID. Each ID serves as a unique identifier of the ad, meaning it is unique by design.
Pulls the respective ad set's ID. Each ID serves as a unique identifier of the ad set, meaning it is unique by design.
Pulls the name of the respective ad set. This macro will be updated in real time without pausing the ad if the campaign is edited during delivery.
Cc
Pulls the respective campaign's ID. Each ID serves as a unique identifier of the campaign, meaning it is unique by design.
Pulls the name of the respective campaign. This macro will be updated in real time without pausing the ad if the campaign is edited during delivery.
Pulls the headline of the respective creative. Edits to the creative headline during the delivery of the campaign will not only stop the campaign, but also trigger the ad to be resubmitted for review. Only after the resubmission was approved, the delivery will resume.
Pulls the name of the respective creative. This macro will be updated in real time without pausing the ad if the campaign is edited during delivery.
Ss
This macro dynamically pulls the site source of the ad placement that led to the click.
The companies responsible for developing the macros listed across this website may change their functionality at any time. We have no control over this and cannot guarantee the accuracy of any information regarding macros across this website.